Sep 24 2019

Glantus Chief Data Officer on big shifts in the BI landscape

Finally, the inevitable has happened. The traditional leaders in the BI/Data Visualization space are being acquired. It’s been a long time coming but 2019 has seen the biggest shift in the area of ‘Business Intelligence’ software consolidation since the start of the decade.

There are several reasons why this has happened:

Data is now a recognized strategic asset

In recent years, the promise of deriving value from data has materialized and organisations today now acknowledge that data is not just a by-product of their operations but a key element in how to achieve efficiency and better performance.

Consumer expectations have evolved

Data is continuously driving a better customer experience and consumer expectations are based on their most effective and seamless digital interaction, if they’re not going to get that from you – they’ll move on quickly to someone/something else that can provide it.

Market share

Taking Salesforce as an example, they have approximately 150k customers but in order to retain their previous growth they must adapt to the market and right now “Data is king” (not CRM). With their latest acquisition, Tableau bring with them - around 86k customer accounts.

Google have acquired Looker and are set to release a free version of the data visualization tool that they introduced recently. They are investing time and resources in the area and will be keen to establish their offering in the market place.

What Happens Next?

I can’t help feeling that we’ve seen this before, I remember the days when Microsoft purchased a tool named ProClarity, a visualization tool designed for OLAP data sources. At the time, it was one of the best BI software tools out there. After it was acquired, it disappeared…it was broken up into several components and embedded in various Microsoft products and the original concept was lost.

It’s possible that the same may happen again, only time will tell. However, this time there is less to lose as the BI/Data Visualization software space is filled with similar tools to the ones mentioned above. At this point, most large organisations have a way to Visualize their Data (that does not involve Excel).

Beyond BI..

The remaining question is whether that is enough to give them a competitive advantage. In my mind, the answer is No!

The key to successfully realize the value of Data (as a strategic asset) is based on achieving automated data-driven actions. This requires the following:

  • A high-quality centralized data store (including all of the data identified as ‘useful’)
  • A centralized self-service data platform to:
    • Easily on-board, map, consolidate new data
    • Define automated workflows and data-driven actions

So, although we’ve seen some movement in the BI marketplace - there is a lot more to come. The next wave is just around the corner and at Glantus we are making our own moves with a recent acquisition of Dynistics.

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